How can we help policymakers in the Pacific island countries make better interventions and policies around early childhood development?
Background
The foundation of the Pacific’s human capital relies on the full realization of every young child’s development potential. But this can be threatened by children’s inequitable access to quality services in health and nutrition, education, water and sanitation, child protection, and social welfare across Pacific island countries.
As part of UNICEF’s strategy to do systemic improvements in legislation, policies, management, financing and technical capacity on early child development (ECD), the organization wanted to help decision makers make better ECD policies and interventions through better access to data and information. Our team helped UNICEF think through how to bring together regional knowledge on ECD on behalf of the Pacific Regional Council for Early Childhood Development.
Objectives
Improve knowledge sharing and advocacy
Foster multi-sectoral coordination
How did we work through the challenge?
After a thorough review of the region’s existing ECD knowledge and databases, we determined there was an opportunity to develop an innovative knowledge sharing platforms that provided a targeted user experience for our key audiences.
Content model, user experience and front end Development
Our team defined user needs and predicted workflows for the platform’s audience, as well as designed wireframes and mockups for each piece of content to be included in the platform, and after design consultations with UNICEF, set up the system. This included setting up cloud hosting and other relevant accounts for the platform. Upon the delivery and completion of the platform, we trained the UNICEF team in uploading content, and managing the platform to ensure security and backup.
Visual branding
In parallel to the technical development of the platform, we defined its brand elements to ensure its identity was reflective of the Pacific Regional Council for ECD and served to connect them with their key audiences. We held user workshops and audited similar initiatives’ visual identity to inspire the platform’s visual branding, until landing on a visual concept that represented all Pacific Islands, and not just a few of them. With those insights, we defined the platform’s logo, colors, fonts, naming, among others branding assets.
What were the outcomes?
