How do we communicate findings from a technical report in an engaging, easy to understand way that can inspire policy action?
Background
Objectives
Communicate
Increase
Approach
Understanding the academic nature of the research results in the report, our team proposed the development of mixed media to ensure the content could still be digestible even to non-experts. We worked with UNCCD to understand the key ideas of the publication and which data would be the most impactful in conveying the main messages.
Our designers worked on producing a series of data visualizations, positioning statements and simple but effective media assets that would convey critical information without overwhelming readers, and ultimately ensure that all the elements aligned with the broader land restoration narrative.
We also developed a series of graphic teasers that focused on how land restoration impacts and is related to various dimensions of human life.