Highlighting the key learnings of a flagship publication

Social • United Nations Convention to Combat Desertification

How did we work through the challenge?

The United Nations Convention to Combat Desertification (UNCCD) produces a flagship publication titled Global Land Outlook in which it underscores land system challenges, showcases transformative policies and practices, and points to cost-effective pathways to scale up sustainable land and water management. For the release of the second edition, UNCCD needed a way to build anticipation and share some of the content and get the key messages in a more digestible format, understanding that many people wouldn’t read the full report.

As a solution to this challenge, our team worked with UNCCD to highlight the key messages of the report, as well as key data to amplify through a workshop. After getting the raw information, our team then worked on synthesizing it and transforming its language to be easily understood by anyone. Our designers then worked on producing a series of key messages and key data graphics that were visually impactful and helped digest the information easily.

We also developed a series of graphic teasers that focused on how land restoration impacts and is related to various dimensions of human life.The graphics were leveraged and disseminated through social media channels, as well as media kits, which different outlets used as part of their journalistic pieces, prior, during and after launch to keep the momentum of the conversation. You can see all assets in this link: https://trello.com/b/sAbqXGl2/global-land-oulook-2nd-edition