How do we create a brand that reflects collaboration among 6 Balkan countries, the government of Norway and the United Nations and their shared commitment toward European integration?
Our design team worked on developing a visual identity that embraced the concepts of change and collaboration.
A color palette was developed based on the colors of the UNOPS logo, flags of Norway and the WB6 countries. From this palette, we developed a visual system that included a logo, typography, graphic language, and composition. The logo has 6 flexible forms to be used depending on the project content.
We also created a series of characteristic elements using circles and blocks, which were used throughout the brand not only the symbol but also a dynamic language from which to compose patterns and different graphics.
All the developed visual elements helped unite all partners and targeted countries for a common purpose: achieving European accession.